LeadRun turns the messy, opaque work of running Google Ads into a product. Local service businesses get phone calls and form submissions, not a slide deck of clicks. Warren & Sabb Services built the platform that makes that promise operational: automated setup, continuous optimization, and a real-time view of every lead.
LeadRun (live at getleadrun.com) is a managed Google Ads and lead-generation platform built for local service businesses. Its positioning is direct: more leads, less guesswork. The product Warren & Sabb built productizes a service that has historically been delivered as bespoke agency work, and it does so for the customers least served by that model.
The problem
Local service businesses do not need website traffic. They need the phone to ring. The gap between those two things is where most ad spend quietly disappears. A plumber, an HVAC company, or a roofer can pay for clicks all month and still have no way to know whether any of those clicks became a job. Clicks are easy to report. Booked calls are what pay the bills.
The conventional answer is to hire an agency, and that introduces a different problem: opacity and speed. Campaign management happens behind a curtain. The business owner gets a monthly summary, rarely sees the levers being pulled, and waits weeks for changes that should take hours. When something is underperforming, the feedback loop is too slow to matter. The owner is paying for expertise they cannot see and cannot direct.
Underneath both issues sits a technical barrier. Setting up Google Ads correctly, structuring campaigns, wiring up conversion and call tracking, and then optimizing continuously is genuinely hard and time-consuming. It is not work a service business owner can fit between job sites. The expertise required to do it well is exactly the expertise most local businesses do not have in-house and cannot justify hiring full time.
The approach
Warren & Sabb built LeadRun as a productized platform: the agency service, encoded into software. Instead of selling hours, LeadRun packages campaign setup, optimization, and reporting into a system a business owner can sign up for and run. The done-for-you campaign setup handles the technical structuring that normally requires a specialist, and the platform launches campaigns rather than handing back a to-do list.
The engine of the product is continuous, automated optimization that runs around the clock rather than during a monthly review window. Above that engine sits the layer that makes the work legible to the customer: a real-time lead dashboard, call tracking that ties a phone call back to the campaign that produced it, weekly performance insights, and competitor intelligence. This is the build pattern Warren & Sabb applies repeatedly. Take a service that depends on tribal expertise and slow human cycles, and turn it into software with dashboards, tracking, and the integrations (including Zapier, so leads flow into the tools a business already runs) that let it sit inside a real operation.
The same pattern shows up across our work on operational dashboards and proposal automation: surface the data that matters in real time, automate the repetitive judgment work, and remove the dependence on a single person remembering to check. It is also the logic behind building software instead of stitching together tools, a tradeoff we cover in build versus buy for internal tools and in automation systems for small businesses.
A single screen lists incoming leads as they arrive, each tagged with its source campaign and contact method. Phone calls and form submissions appear side by side, so the owner sees the actual outcomes of spend rather than a click count. This is a representative description of the kind of view the platform provides, not a screenshot.
Each tracked call links back to the campaign and keyword that drove it, and a weekly summary frames what changed and why. Competitor intelligence sits alongside, giving context for the automated adjustments the platform is making. Shown here as a representative description of the kind of reporting LeadRun surfaces.
The outcome
In production, LeadRun does what its own site sets out to do. It collapses a process that used to take a specialist days into a setup the platform describes as taking under ten minutes, with same-day campaign launch. LeadRun offers a 14-day free trial and tiered pricing, lowering the bar for a local business to start without an agency contract. Once live, the real-time lead dashboard and call tracking give the owner the one thing the agency model rarely provides: direct, current visibility into which spend is producing actual calls and form fills.
Those are the product's own published capabilities, and we present them as LeadRun's offering rather than as conversion or revenue figures Warren & Sabb measured. The work we point to is the build itself: a managed service turned into software that sets up fast, optimizes continuously, and makes its results visible. If you are weighing a build like this, our notes on what custom business software costs are a useful starting point, and the rest of our selected work shows the same pattern applied to other operations. To see the live product, visit getleadrun.com.